In the age of google the only thing you need to have is the right key words for the search to reach info. Below is a summary from Euromonitor report and Canada International Markets Bureau, demographics trend report. Hope you have further/good readings from keywords.
Top-up Shopping: To buy less but more often. This is a consumer preference reflected in plans for smaller, neighbourhood stores.
Mobile Shopping :The widespread adoption of smartphones also means that consumers are able to shop anytime, anywhere and are becoming increasingly demanding in terms of convenience.
Vegan fashion brands that pride themselves on animal-free designs are being spotlighted by journalists for their style.
Conscious consumption is on the rise
Female empowerment as consumer driver
Social Talent is definitely the new celebrity, this is the result of a total shift in the way a whole generation consumes their entertainment and selects their influencers from the people like me them.
Online megaphone: Consumers notice online reviews and trust them and this is influencing buying decisions.
Pay-as-you-live generation prefers lightweight living: the “sharing economy” is growing and disrupting the way in which individuals think of space and ownership. Consumers are increasingly preoccupied with access rather than ownership. In collaborative consumption, perhaps ridesharing and homesharing are the most visible activities, as more people share their vehicles and homes. More people are “shedding stuff” – downsizing on possessions to embrace lightweight living. Such consumers access documents, music, film and other media digitally and are happy to rent.
Peer marketplaces, where consumers buy from other consumers, democratise luxury services and let consumers buy in occasional work by those with cookery or office skills.
Omnichannel Shopping is important, altough fast pace of growth seen in online sales, 90% of shoppers surveyed would prefer to buy in a brick-and-mortar store across demographic and age groups.
Millennials, young people born roughly between 1980 and the mid-2000s are the first “digital natives” and are seldom out of the news. Millennial traits include a lack of trust in authority and a level of optimism some find ungrounded. Having grown up on free services, games and social networking, brands are finding it harder to sell to them. Millennials are buying fewer cars and homes, despite being immersed in consumer culture, particularly electronics They are using their comfort with technology to locate best prices and learn about trends. They are more socially consicuos but less brand loyal.
Connected health: more consumers are acting on their belief that monitoring their wellbeing digitally will help them stay well. The consumer need to share, benchmark, compete and stay motivated means this tracking and health-promoting activity is spilling over into discussions on social networking, dedicated social networking platforms / apps – some created by brands such as Nike and Adidas – and blogs. This phenomenon is also related to the broader perception of wellbeing.
Down-aging addresses how and why consumers in a particular age group often act in ways that would be expected of their younger counterparts.Mid-life adults and seniors are seeking a return to their youth and engaging in social behaviour that is typically associated with younger generations.
Age blurring : Not only are some age groups acting younger, other age groups are acting older, leading to greater overlap between the desires, experiences, and interests of different age groups.
Agelessness: Similar to age blurring, agelessness goes beyond simply describing a phenomenon of converging interests to suggest that people are no longer limited by their age and, as a result, consumer behaviour is not defined by it.
