FOMO : Fear of Missing Out

According to Robin Lewis; the reason of our addiction to our mobile phones is FOMO;

“a chronic condition called Fear of Missing Out, or FOMO, anxiety or worry that one might be missing an opportunity for social interaction, a novel experience or some other satisfying event. British psychologist Andrew Przybylski led a study that found that the less people felt autonomy, competence and connectedness in their daily lives, the more they felt FOMO. 

People high in FOMO were also heavy users of social networks, which provide constant opportunity to compare one's status with those of others, and to make sure that you are having as much fun and excitement as you perceive that others are having.”

Lewis, Robin. “The New Rules of Retail.” St. Martin's Press